51.32° N, 4.85° E · Beerse, BEProduct × Design × Build2026

From early ideato a live product

Across product thinking, design, frontend and launch.I stay with it after it is live.

Most recently, that has meant fantasy sports, predictors and survivor games. The work itself goes much wider.

Selected work

Main route + side trails

Live

Fan Arena

Fantasy products for leagues, publishers and betting partners.

From early idea to live B2B SaaS. I work across product thinking, UX/UI, prototyping, frontend, launch and iteration.

Role
Product Builder, Product Marketing Manager
Type
B2B SaaS
Since
2015

fanarena.com open ↗

Fantasy Pro League: a starting eleven, the bench, matchweek scores and a private league.
  1. Product
  2. Concept
  3. Design
  4. Frontend
  5. Launch
  6. Iterate
Fantasy Pro League player card for Brandon Mechele, with match stats and scoring rules.

FootballFantasy

Fantasy Pro League

A football fantasy game for the Pro League.

Telegraph Fantasy player card for Maxim De Cuyper, with season points and gameweek scores.

FootballFantasy

The Telegraph

A Premier League fantasy game.

Sun Dream Team Last Man Standing: Arsenal selected as the pick for matchweek 16.

FootballSurvivor

Sun Dream Team

A last man standing game.

Eurosport cycling challenge: a team sheet next to the Vuelta stage list and deadlines.

CyclingFantasy

Eurosport

A cycling fantasy game.

Betcenter predictor: 1X2 picks for three matches, with credits staked and points won.

FootballPredictor

Betcenter

A football predictor.

Clients & partners

Base camps

Products I’ve worked on have lived with leagues, broadcasters and publishers across Europe.

How I work

Three stages

Before the start

Start with the person, not the feature list.

Whether they play, subscribe or just need to get something done. If it doesn’t make sense for them, it doesn’t ship.

On the climb

Make a version you can feel.

I like to get it into Figma, and often into the product, before it gets dressed up. You learn more from a rough version than from a polished deck.

After the finish

Stay around after Saturday.

Launch is not the end. I stay with the people who run the product, and the people who use it.

Experience

2005 → 2026
20052009201220152026ID&TABC-GroepLedskyFan ArenaToday

  1. 2015 — Now

    Fan Arena

    Product Builder & Product Marketing Manager

    Helped build Fan Arena from an early idea into a B2B SaaS platform. Product design, prototyping, frontend, shipping, iteration and go-to-market.

  2. 2012 — 2015

    Ledsky

    E-commerce & Digital Marketing Specialist

    E-commerce, acquisition, UX, conversion and digital growth.

  3. 2011 — 2012

    ABC-Groep

    Marketing Communication Consultant

    Digital strategy, website projects, UX-focused redesigns and communication.

  4. 2005 — 2009

    ID&T (Tomorrowland)

    Editor Release Magazine

Capabilities

Packing list

Product

  • Strategy
  • Discovery
  • Definition
  • Prototyping

Design

  • UX / UI
  • Interaction
  • Design systems

Build

  • Frontend
  • Rapid prototyping
  • AI-assisted development

Ship

  • Launch
  • Iteration
  • Go-to-market
  • Client collaboration
Joey running Wildstrubel by UTMB on a mountain trail through pine forest, with a footbridge over a rocky stream.
Usually somewhere on a trail · Wildstrubel by UTMB®

About · outside the product

Still close to the product. Still in the work.

I’m Joey, based in Beerse, Belgium. My background runs through journalism, marketing, e-commerce and product.

These days I spend most of my time somewhere between a customer problem, Figma, the frontend and a product that’s already live. The marketing sits with me as well: how it launches, and how it finds its people.

Base
Beerse, Belgium
Field
Product, design, build, marketing
Languages
Dutch, English, French

Next stage

Let’s talk

Have a product to build? Let’s make it real. Open to product opportunities and selected freelance projects.

joey@gastmans.com write ↗LinkedIn open ↗